We will have classes throughout the day Saturday for you to select and choose based on your interests and needs.  Read more about the offerings below.

Protecting the Collision Repair Shop Interests in the Ever Changing Repair Environment

Keith Manich
Director, Collision Services at the Automative Training Institute


Keith began his journey through the collision repair industry as a body technician and painter over 30 years ago progressing through management, insurance claims, automotive engineering, testing and training and technical oversight at an industry MSO. He held roles in senior management in training and research at one of the Nation’s premier collision research facilities as well as traveling worldwide in his role as the center vice president. As a trainer and coach in damage analysis and damage blueprinting he has also been responsible for developing SOPs, financial impact models, job aids and repair personnel job descriptions for collision repairers. He brings unique skill sets to the Automotive Training Institute as well as the industry. He regularly participates at collision industry events delivering immediately impactful information for collision repairers.

His passion for repair process efficiencies, oversight of established processes and the designing and implementation of new repair and production procedures are never ending. He has an unquenchable thirst for knowledge which has helped to provide decades of properly repaired vehicles for their owners. Keith works with and is an active participant in many industry organizations such as CIC, SCRS, ASA, ICAR, AMI and WMABA just to name a few and has been a guest speaker at NACE, SEMA, Fender Bender AASP and other industry conventions. His productivity tips can be seen in ABRN and Hammer and Dolly magazines where he is a featured writer.   


Class Information

12-2pm on Saturday

The Key Takeaways from this Presentation Will Be:

Developing a comprehensive information package based on the need for using OEM repair specifications and the proper compensation required to have them completed by the modern collision repair facility. More importantly it will include the process of constructing a negotiation package needed to validate these steps including insurance terminology which can be used to focus the omission of the steps and lack of compensation back on the insurer on behalf of the customer. This will include developing comprehensive multi-level repair authorization forms which protect the repair’s interests.    

2025 The Millennial Takevoer

Mike Lanza
Manager, Global Business Consulting Services, Sherwin Williams Automotive Finishes

  • Over 33 years of Automotive Experience Managing and Owning both Independent and MSO’s
  • Consultant to Independent Consolidated Collision Centers, Insurance Companies & Automotive Refinish Companies
  • Executive Leadership roles within the Multi-Store Collision Segment
  • DRP Manager with National Top Ties Insurance Carrier
  • Expertise in Collision Center expansion through Greenfields, Brownfields and Accusations
  • Expertise in LEAN Six-Sigma and TPS Production Systems
  • Experienced Leader in areas of Recruiting, Training, Technical Applications, Sales, and all Central Services
Class Information

12-2pm on Saturday 


The Millennial Takeover! 
How businesses will attract, train, motivate and retain the next generation of workers. 
By 2025 75% of the global workforce will be of the Millennial generation….. They look and value work differently than prior generations. Will you be ready?!

Damage Assessment Documentation: Key Steps for Maximum Reimbursement

John Shoemaker
Business Development Manager, BASF Automotive Refinish Coatings


John Shoemaker is a Business Development Manager for BASF Automotive Refinish Coatings – North America and began his career in the automotive repair industry as a helper in a small body shop in Campbell, California. Entering the military, he has been an automotive and body repair technician, vehicle maintenance manager, accident investigator, technical instructor and management system analyst while serving in the U.S. Air Force.

Since returning to the civilian sector he has managed several dealership collision centers, was a dealership service director, a consultant to management system users as an implementation specialist and as the owner of JSE Consulting LLC has provided best practice training in Estimatics, Damage Analysis, Marketing, Lean Implementation, & Collision Center Management.  

John has held I-CAR certifications in: Damage Analysis, Frontal Impact Analysis, Fundamentals of Collision Repair, Steel Full-Frame Technologies and Repair, Steel Unitized Structures Technologies and Repair which was recognized through JSE Consulting LLC’s Gold Class recognition. As well as being an ASE certified damage appraiser, John has achieved the Accredited Master Automotive Manager certification through the Automotive Management Institute.

Class Information

9-11am on Saturday

This session is a follow on to my Effective Estimating and Basic Blueprinting courses and covers step by step documentation tips to gain maximum reimbursement on scanning, associated/related damage, measuring and structure repair time, adhesives and corrosion protection, mechanical repairs, interior paint, tire documentation requirements, and refinish operations such as; four-stage paint.  Using OEM position papers/repair procedures, recognized SOP’s from 3M, information from DEG inquiries and missed operations identified in the SCRS Guide to Complete Repair Planning and other resources, I will show the attendees how to use estimate lines, line notes and photos to effectively document their repair process.


  •       The attendee will understand how to answer questions before they are asked by utilizing an estimate line, estimate line note and photos to clearly define their repair process and why the task needs to be performed.
  •       The attendee will learn how to itemize specific products used during the course of repair aligned with the documentation necessary to gain reimbursement.
  •       The attendee will understand the value of clear photos to help describe the repair required and how multiple angles of a repair could validate labor hours.

This course was developed based on common questions that arise from other courses about documentation.  In the two-hour Effective Estimating and Basic Blueprinting courses from this presenter, the content touches on ways to document the repair processes.  In most damage assessments there are often more questions than answers about what the writer is trying to relay. Damage appraisers generally know in their mind what they are describing, they just have difficulty getting in down onto the sheet.  By giving key tips and focusing just on documentation, the writer will be able to clearly communicate their repair processes eliminating a majority of insurance company pushback.


 New and Emerging Vehicle Technology: ADAS and Beyond

Jake Rodenroth


Jake Rodenroth is the Director of Industry Relations at asTec, headquartered in Plano, TX. Jake hails from Jacksonville, FL where he started working on cars with his father. At eighteen he entered the automotive business as a technician for Mercedes Benz. After working on the mechanical side, Jake spent the next 13 years with Osteen’s Auto Body working in various roles. Learning the business from the ground up, he helped the company become a Jaguar and Land Rover structural aluminum certified facility in 2004.

Jake previously worked for ABRA Auto Body & Glass, where he served on ABRA’s integration team and helped add over 100 repair centers to the company’s portfolio in less than two years. He also helped build and support a technical hotline for all ABRA locations nationally.

At asTech®, Jake is responsible for Industry and OEM relations nationally . He has worked with companies like ICAR and Verifacts to create awareness and build curriculum about diagnostics in the collision space. He also works with groups like SCRS and Collision Advice to help educate the industry on constantly changing vehicle technology.

Founded in 2010, asTech® is the leading provider of remote diagnostic solutions and services to the collision industry. A team with more than 150 years of experience in the automotive electronics and collision industries, support asTech™ remote and field operations by providing cutting-edge, expert diagnostics using OEM tools to provide safe and accurate repairs. For more information visit www.astech.com.

Class Information

9-11am on Saturday

  • Pre and Post scanning and Position Statements: Where are we today?
    • Most of the manufacturers have a statement what about those who do not?
    • Using the OE position to educate the customer, repair procedures to support the need
  • Understand the ADAS requirement- What to look for to insure the procedure has been followed.
    • ADAS is new to EVERYONE in the automotive eco system.  How do you validate the calibration was required, performed correctly and documented accordingly?
    • What sort of repair scenarios create problems with ADAS calibration
  • What’s next?  Telematics and the virtual referral
    • What types of information do telematic communicate?
    • How do I handle a connected car in a repair shop?
  • The next wave of Electrification
    • Enhanced powertrains and supporting systems.
    • Safety and shop readiness 

Mike Anderson Seminar

Mike Anderson
Collision Advice

There is no one in collision repair who hasn’t heard of Mike Anderson. He is an acclaimed champion of everything that is, or could be right about the industry. As one of the most knowledgeable people in his field, he is a sought after speaker, author and consultant, who can discuss and teach on a wide range of topics relating to everything – from the politics affecting collision repair, to researching repairs properly via technology, to giving and getting the best from insurers, and to performing an exactly correct repair – just to name a few things! If there is anything Mike doesn’t know, he will find out about it.

Mike is the former owner of Wagonwork Collision Centers, two highly acclaimed shops located in Alexandria, Virginia. Currently, Mike owns and operates CollisionAdvice, an industry research, reference and consulting business. In addition, Mike also serves as a facilitator for Axalta’s highly recognized Business Council 20 Groups in both the US and Canada. He also facilitates numerous courses for the Axalta Performance Services Educational Series. Mike is home less than 20 days a year, preferring to spend his time traveling all over North America teaching, serving on advisory boards and committees, and generally living to support the industry.

Speaking with passion as well as firsthand experience, Mike teaches pertinent cutting edge management and operational techniques. But that’s not all; he is guaranteed to leave you laughing and highly motivated as well!


    Register Soon!

    With multiple ticket types available, you’re sure to find a combination that works with your needs and your schedule!  

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